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Digital Way Finder: Working In Digital Recap
On April 27th, devoted Twin Cities professionals flocked into our office space, to escape the typical Minnesota spring freeze, the road construction, and to hear from our expert panelists about all...
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Managing Your Online Reputation: Social Media Breakfast Recap
How many of you read reviews on a restaurant before you eat there? Or research a product before you purchase it? Or even browse Glassdoor reviews before interviewing at a certain company? We all know...
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The Pets of Spyder Trap: National Pet Day
You’re probably already aware of the humans that work at Spyder Trap, but we’d be nothing without the ‘paw’fessionals that gives us the extra support we need to get the job done. Sometimes, they work...
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Working In Digital: Digital Way Finder Panelists Announced
Last year, we hosted some of the best and brightest of Minnesota’s digital and tech culture for our Digital Way Finder: Digitally Made In Minnesota. But this time, we’re digging a little deeper and...
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Why Company Culture Matters: Spirit Week 2017
Spyder Trap Spirit Week 2k17 A few months ago during my initial job search, I came across a blog post that caught my eye – a detailed account of a company-wide ‘spirit week’. This gave me pause; I...
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Building Buyer Personas: Content Strategy Meetup Recap
Persona So Great-a We are very fortunate to have a great event space here at Spyder Trap. We use it for our team, for our clients, and for industry groups in the area. So, when I heard that the...
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Content Strategy Minneapolis Meetup: Buyer Personas
The Twin Cities has always been home to creatives and marketers alike, and in typical Minnesota Nice fashion, they aren’t shy about coming together to network and share their ideas. Enter Meetup, a...
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4 Tips For Adding Humor Into Digital Strategy
Who ever said that people don’t like a good laugh? We’ve been told that laughter is the best medicine, the secret to a greater longevity, and the reason for my crow’s feet at 26-years old. Laughter is...
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CEO Mike Rynchek Receives The (Real) Power 50 Award
Recently, our CEO Mike Rynchek was selected to receive Minnesota Business Magazine’s The (Real) Power 50 Award – a tremendous honor that recognizes key players in the Minnesota business community for...
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3 Lessons For Digital Marketing Leaders
To pursue a career in digital, taking the time to seek out quality leaders is incredibly important. Leadership is defined not by how much power you can assert over others, but how you support and...
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Making The Switch To Sketch From Photoshop
Transitions can be painful, time intensive, and costly. Especially when that transition impacts the workflow of a five person design department that relies on a piece of software to create complex and...
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The Risks of Relying on Digital Marketing Best Practices
All good digital marketing and technology solutions are designed to meet the ultimate business objective: make the company money—with hopefully at least a pinch of social responsibility and moral fiber...
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Navigating Crisis Communication For Social Media #smbmsp97
Social Media Breakfast gathered a group of industry professionals to illustrate the importance of navigating crisis communication for social media. A true crisis is a rare thing. It’s easy to think of...
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The 5 Step Guide to Getting Value From Events
Attending events in your field allows you to build professional connections, expand your knowledge base and serves as an opportunity to generate content for your business. There are infinite ways to...
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Social Selling 101: A Hubspot User Group Recap
Content Strategist, Lindsey Graff, attended a Hubspot User Group session that covered the importance of integrating social selling into business strategy and the action steps needed to obtain maximum...
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Welcoming Four New Spyder Trappers to the Team
We like to give credit where credit is due, and we’ll boast about our staff’s expertise often. That is why we’re thrilled to announce the addition of four new Spyder Trappers! We’re always stoked to...
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Happy 9th Birthday, Spyder Trap! – A message from CEO Mike Rynchek
On the anniversary of Spyder Trap’s founding in 2008, our CEO Mike Rynchek shared an email with the whole ST team providing a look back at where the company started. And a look at how far we’ve come....
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How to Create a Lead Nurturing Campaign
As digital marketers, we spend a lot of time trying to drive traffic to our clients’ sites. We create paid and organic social campaigns, optimize websites for search engines, develop elaborate AdWords...
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AdFed #TrendingNorth: A Lesson in the Art of Conversation
When it comes to representing a brand on social media, the most important thing to remember is the art of the conversation. To connect with an audience, presenting value, staying engaged, and...
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Advocacy within User Experience
While user experience begins with empathy, we want to lead with advocacy. As products, businesses and services thrive, user needs change. Advocacy within user experience helps businesses evolve and...
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